The growing roster of peer-to-peer booking platforms is not going away. If hoteliers can’t beat them, will they join them?
Forbes estimates revenue generated by the sharing economy will surpass $3.5 billion this year, with growth exceeding 25%. But the hospitality industry is fighting back.
Executives Chip Conley of Airbnb and Kike Sarasola of Room Mate Hotels urged hoteliers to continue gravitating toward the sharing economy and reinvent the way they conduct business.
The good news for hoteliers is there are many new opportunities to effectively compete for online presence and guest loyalty.
While many hoteliers are dismissive of the sharing economy, Hyatt and Hilton Worldwide are either learning from it or at least taking a balanced view about the trend.
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