Aloft Hotels has launched the world’s first ever emoji-only room service menu, thus guests are now able to text a single emoji, or a combo of emojis, to order items directly from the front desk.
All three of these customer segments - Millennials, family vacationers and business travelers share a common expectation from hotels, which is to receive a higher level of customized service.
Beacons are becoming increasingly deployed in the hospitality industry where they are less about selling and more about providing a step-change in service.
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