The travel industry has to ensure it understands the needs and expectations of millennials in order to serve the right product and the right experience to every customer every time.
Hotels are trying to come up with ways to convert the group’s needs into experiences that can be shared across generations is a more recent development.
All three of these customer segments - Millennials, family vacationers and business travelers share a common expectation from hotels, which is to receive a higher level of customized service.
The latest trends in the hotel industry have helped shape the way we operate and market our hotel products, thus causing the industry to transform from an art to a science.
Unlike the boomers, millennials are not attracted to a cookie-cutter, consistent experience when they travel.
Millennials sometimes get categorized as young, carefree travelers, completely void of responsibility.
Millennials represent the most lucrative market for hoteliers, so how to get millennials to join your hotel loyalty program?
Two-thirds (66%) of Millennial high-frequency travelers rate “unique rewards” as an important factor when choosing a hotel loyalty program, compared with just 43% of their older counterparts, according to a new Deloitte study, Winning the Race for Guest Loyalty.
Largely fueled by the millennial generation, a new breed of traveler seeks authenticity and experiences in their hotel stays.
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