在大住宿这个市场,除了崛起的中端酒店,也着实需要一个黑马的出现,市场总需要有弄潮儿,我们才不会这么单调的活着。
由中国旅游饭店业协会,博闻(中国)有限公司主办,四川省旅游协会旅游饭店分会及重庆市旅游协会支持,四川省酒店用品行业协会,上海博华国际展览有限公司(UBM SINOEXPO)承办的“HOTELEX Chengdu 2014上海国际酒店用品博览会(成都)”将于2014年8月8日至10日在成都世纪城新国际会展中心隆重拉开序幕。
Despite their lack of branding power, independent hotels are very much in the game these days thanks to technology and social media services that level the playing field.
The challenge is finding ways to connect great independent hotels to the prospective guests looking for them. To do that, there are three key battles that independent hotels must-and can-win.
The emergence of soft brands — which is a play by major brands to allow hotel owners to keep the indigenous name of their assets — has caused some murkiness when trying to define an independent hotel.
A majority of independent hotels — 62% — are not taking advantage of cross- or up-selling opportunities such as offering extras like flowers or chocolates during the online booking process, according to a new report from Micros eCommerce.
The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive about staying on top of their online marketing. Fortunately, the avenues discussed in this article are excellent ways you can remain competitive online and on Google.
The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive about staying on top of their online marketing. Fortunately, the avenues discussed in this article are excellent ways you can remain competitive online and on Google.