· Z 世代当道，品牌如何跨越新零售“代沟”
The 10th China Digital Marketing and Ecommerce Innovation Summit
Will be Held in 2020
[Keywords] digital marketing, smart retail, social media marketing, brand cross-border marketing, KOL marketing, new retail and new manufacturing, data marketing, AI, community operations, private traffic operation
The 10th China Digital Marketing and Ecommerce Innovation International Summit, organized by ECV International, will be held during Jun. 22-23, 2020, in Shanghai, China.
In the year of 2019, China has been in the era of comprehensive digital commercialization, and faced with the world’s most eager and willing consumer groups to embrace digital in all fields. The rapid and efficient transformation of consumer-centered business digitization has become a topic that every brand must overcome.
Under the digital ecology of information proliferation, media fragmentation and channel diversification, the dividend of user traffic has disappeared, it is more difficult to gain new customers and increase traffic. More brands are beginning to shift from competing for public traffic to seeking to build “private traffic”. Community operations, private traffic, and multi-channel members become new keywords for brands. How do brands layout digital media, and leveraging e-commerce, new retail to driven business growth has become the focus of everyone's attention.
This conference will focus on hot topics such as social ecommerce, private traffic operation, brands refined operation, social media, brand cross-border, KOL, short video, content seeding, discuss the new trend of China's digital marketing and ecommerce development together with domestic and foreign platform operators, consulting companies, brands, retailers, technical service providers and so on, and finally help brands seize China's stock and incremental market.
ECV International invites relevant companies to attend this forum and share their experiences and ideas in the field of digital marketing. The summit will provide an ideal platform for communication and cooperation. Participants will receive the latest development trends in the global market, the latest product and technical information, promote their products and brands, discover new customers, find the ideal partners, enhance international cooperation, and promote the development of the industry.
l Embrace the Post-Traffic Era, How can Brands Play Younger Marketing and Achieve Contrarian Growth
l KOL Content Seeding Marketing Boosts Marketing Efficiency
l Build Private Traffic Pool, Play Community Marketing
l Brand IP Cross-Border Marketing, How to Use the Circle to Attract New Consumers
l In the “Gen Z” Era, How to Bridge the New Retail "Generation Gap" for Brands
l Digital Transformation to Improve Brand Ecommerce Channel Operation Efficiency
l Member Digitization, Reconstructing the Social Relationship between Brands and Consumers
l CMO/Vice-president of Marketing/Marketing Director
l Ecommerce/Sales/Marketing Director
l Brand/Product Leader
l New Retail General Manager /Director/Leader
l CDO/CIO/IT Director/ Digital Transformation Project Leader
About ECV Retail Events:
ECV Retail Industry has hosted series of summits for consecutive 10 years, topics involving digital marketing, E-commerce, digital supply chain, new retail, luxury retail, etc. We served executives and decision-makers from Walmart, Starbucks, Alibaba, Tencent, JD.com, Haier and other Fortune 2,000 company. Our database of high-end retail customer resources accumulated about 100 thousand.
Our speakers and participants are from SEPHORA, SWAROVSKI, Secoo, JD.com, Tencent, MEISTERKREIS, Hugo Boss, etc. The accumulation of high-end worldwide retail customer resources is nearly 10,000 people. ECV retail industry summits are committed to providing high quality learning, communication and resource platform for decision makers from all over the world.
About ECV International:
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.