Since AccorHotels’ executives outlined their distribution plans, they have stressed they do not mean to spark a bidding war against OTAs by offering lower commissions.
Removal of rate parity would allow hoteliers to do whatever they want, but the hotel industry as a whole hasn’t proven it can market as effectively online as OTAs.
OTA针对C端用户的战火一路燃烧,然而,在度假兴起、C端资源的抢占已过最热时期、资本寒冬来临的情况下,B端资源的重要性愈加突出。
酒店遇见OTA已经是现在酒店行业避不开的话题。酒店和OTA也发生了很多的事情,比如说佣金不断上涨,OTA开始自建酒店。那么酒店应如何应对?
Google’s ’Book with Google’ is up and running as they internally test hotel price alerts while Amazon’s Destinations product is rapidly expanding following its launch earlier this year.
Hotels should utilize their digital marketing resources, investe in the right digital technology and best practices, and stays laser-focused on their most lucrative market segments and feeder markets.
Holiday Inn Express has developed "Pancake Selfie Express" combining breakfast and selfies, which can produce one freshly baked, high-tech pancake per minute.
“直采”是指绕过旅行社批发商和供应商,直接向地接社、资源方采购产品和服务。此模式可通过提高供应链的效率和客户服务水平,降低采购成本、提升毛利率。
The hotel will be surrounded by a range of local restaurants and bars, including some of the area’s most renowned seafood establishments offering guests a wide variety of dining options.
当人们都在比较OTA(在线旅游代理商)哪家价格更低时,价格战背后,各家OTA开始了另一场商战——集体进军在线旅游金融服务。
旅游是一个闲置资金的消费,很多人对旅游的热情并没有达到需要贷款去完成的程度。不过,更多的人看好“分期付款旅游”有前景。
酒店人在寄希望于OTA提供的便利之余,也需更积极开拓自身的产品,增加技术力量,并对服务进行管理、优化,避免对单一业务渠道的过度依赖。
酒店人在寄希望于OTA提供的便利之余,也需更积极开拓自身的产品,增加技术力量,并对服务进行管理、优化,避免对单一业务渠道的过度依赖。
Ctrip ispoised to strengthen its position as China’s largest travel website as it teams up with Tencent to stave off competition, according to Morgan Stanley.
广州汇华希尔顿逸林酒店·科学城拥有 314 间客房,每间客房都配备了现代化的家具和设施。此外,酒店还配备四个餐厅与酒吧等设施。
酒店人要回归了!回归到理性看待“厮杀”,回归到理性与“互联网+”接轨,回归到产品与服务上来。至于OTA,始终是渠道。
酒店人要回归了!回归到理性看待“厮杀”,回归到理性与“互联网+”接轨,回归到产品与服务上来。至于OTA,始终是渠道。