Beacons are becoming increasingly deployed in the hospitality industry where they are less about selling and more about providing a step-change in service.
With the kind of rich multimedia that mobile websites can now display, it can seem like a lot of unnecessary work to develop a dedicated application.
Hotels should utilize their digital marketing resources, investe in the right digital technology and best practices, and stays laser-focused on their most lucrative market segments and feeder markets.
With larger impact online of videos, hoteliers should know how to create wonerful and efficient videos to attract interested guests to your hotel.
Engaging with guests on social media is one way to push profit to the bottom line. Here are some best practices to help.
When hotels use search results to know more about consumers, we will find what consumers exactly want, and eliminate the distance.
Marriott International, Inc. and Universal Music Group (UMG) have created a first-of-its-kind global marketing partnership.
A hotel marketing plan supports you and your hotel in different ways. Not only it helps to gain new guests and turn one time guests into repeating customers.
Digital Content Marketing involves the distribution of engaging information across digital marketing channels.In hospitality, Digital Content Marketing is especially important.
Consumer trends in Asia are continuously shifting the way online travel brands build and market their product offerings.
The group customer is the next battleground in online distribution. To win this war, generate loyalty and drive brand preference, hoteliers must follow these three steps.
The travel industry is changing faster than ever, it seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels.
Hotels face different challenges in the development. There are many ways to deal with these challenges but more important is to recognize they do have these problems.
Online marketing is a kind of important marketing way for hoteliers. In order to do it well, hoteliers need to think more like online retailers.
OTAs’ marketing machine is larger than any single hotel or chain entity can commit to. But hoteliers shoud know how to deal with OTA frustration.
Video marketing is a kind of marketing strategy for hospitality industry. But do you know how to do well in video marketing?
RoamingAround, hospitality’s mobile engagement experts, has developed a unique solution that combines mobile technology, photography and social media to engage hotel guests and event patrons.
The research shows millennials are spending more money on travel. So the travel and hotel industry should focus on them to hold the marketing in the future.
Well-trained staff can help improve productivity and efficiencies and can free up your valuable management time. Now here are seven ways to maximise the impact of your hotel training.
For hotels, the key to giving the customers a pleasant stay is making them feel at home. Now here are 4 simple ways to personalize your hotel’s customer service.
Now the semantic search changed the information that we receive each time we search. So hotels should change the ways to market their hotels and manage the online presence accordingly.
Hong Kong is now one of the most important market for English beef outside the EU. So the value of products exported to Hong Kong is of high value.
At the present, we live in an era without limits. So it is important to think long and hard about the content of your message when you do marketing.
While websites can be powerful marketing tools for hotels, they can also pose threats. So, what should hotels do if hotels threatened by bad reviews?
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