Online travel agencies (OTAs) are spearheading a dramatic shift towards online merchandising in 2015; Q1 to Q 3 saw an 85% increase in the amount of ancillaries being sold via travel agencies.
Online travel agencies are both friends and foes, and one of the key benefits for hotels, in particular independent hotels, comes from the billboard effect.
Preliminary research sheds new light on the cost of customer acquisition.
Before the age of the internet, social media, online travel agents (OTAs), and online review sites, a bad review from a guest was just that, a bad review.
A metamediary is a company that specializes in metasearch; that is, it acts as a third party, linking consumers to a booking site through a simple web search.
Facing steep competition from fellow booking websites, online travel agencies have been experimenting with travel rewards as a means of incentivizing consumer loyalty -- at the expense of straining relationships with the hotels with which they partner.
Hotel groups are starting to fight back against the power of Online Travel Agencies (OTAs) by demanding fairer play on pricing, improving the booking systems on their own websites and introducing black-out dates.
The (arguably) largest hotel booking sites are imposing more and more terms on hotels in relation to rates and booking management.
Hotel brand executives are beginning to embrace OTAs again, even calling them partners, as companies such as Expedia and Priceline work through complex negotiations with many of the major brands.
Growing consumer dissatisfaction with online travel agencies (OTAs) and suppliers" websites offers traditional agents and agencies an opportunity to pick up market share, according to a recent IBM report.
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