9月19日，三亚湾红树林度假世界举行开业庆典，任志强、冯小刚、何平、谢飞、陈鲁豫、李大双、李小双等企业名人、艺术家、文娱体育明星共同现身。
北京东隅将于2012年9月末在朝阳区的颐堤港正式开业，继位于三里屯Village的瑜舍之后，北京东隅是太古酒店在京城第二家、亚洲第四家酒店。
OTAs are not only an important distribution channel for hotels, thanks to the "billboard" effect, they are also a potential feeder market for your hotel"s direct booking strategy.
In preparing to be a guest speaker at three different hotel conferences recently, I had our KTN team conduct some anonymous mystery shopping calls to see what would happen when we called directly to hotels to double-check online rates posted on OTA websites.
Patterson and TravelClick"s Director of Field Marketing Lydia Patterson offered five extensive tips for using market data to determine pricing:
The easy part is knowing what we want to train. The more difficult question—if we are to do the right thing—is to know how to best present our content to achieve maximum learner retention.
酒店管理当局应高度认识到企业文化在酒店经营中的重要性，注重文化要从每一个细节开始，只有这样才能认真对待这些文案，也只有这样，酒店介绍或其他文案才能真正为酒店发展服务，树立酒店的市场形象，为品牌建设添砖加瓦。
越来越多的旅行者开始习惯使用各类无线设备进行酒店预订。在过去的2011年，全球订房网 HRS 无线业务的收入已经同比翻了三倍，占整个公司在2011全年收入的百分之三。这个比例预期在今年会呈双倍增长。
不过，当人们为这么多高星级酒店在漳州“诞生”而欢欣鼓舞时，业内人士也产生了忧虑：在高星级酒店筹建过程中，遭遇了管理、人才、市场等方面的困难。
根据漳州市今年重点项目表中，漳州全市将新建数十家酒店，其中有多家还参加了五大战设中的“十大竞赛”，其中9家五星级酒店……
The study recommends that hotels strategically use the burgeoning array of marketing and booking channels to find its optimal channel mix and focus on customer relationship management to encourage customers to book directly.
This article provides a quick checklist on five important items hotel managers should consider when defining a digital marketing strategy for their hotels:
Even though digital marketing has increased tremendously this year - with some hotels having increased their digital media budgets by more than 500% - it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.
Even though digital marketing has increased tremendously this year - with some hotels having increased their digital media budgets by more than 500% - it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.
Budget season is also a time to get everyone back on the same page. Your success in 2012 is entirely dependent on how you build and execute your strategy.
Budget season is also a time to get everyone back on the same page. Your success in 2012 is entirely dependent on how you build and execute your strategy.
It’s no well-kept secret that your customers are more digitally dependent than ever before. While this puts the onus on your business to deliver a sound digital strategy, the majority of businesses fall short in this department.
截至2010年底星级饭店统计管理系统共计13991家星级饭店，其中有12201家完成了2010年财务状况表的填报，并通过省级旅游行政管理部门审核，完成率为87.21%。
正当京沪高铁“焦头烂额”之际，民航局近日出台了17条措施，要求航空公司与机场、空管协同努力保客源。通知甚至要求国航、东航等快线运营的主要航空公司每天各备份一架飞机，重点保障“京沪空中快线”航班运营。
说起营销，人们习惯性的理解都是针对消费者的外部营销。实际上，营销的概念并不只有外部营销，还包括对企业内部人员的内部营销，这是通过满足雇员需求的分批生产来吸引、发展、刺激、保留能够胜任的员工的一种哲学，简单的说就是使员工热爱企业的品牌，然后再让他们去说服客户热爱这一品牌。
搜索
搜索
