Maximize your hotel’s marketing success by avoiding these costly mistakes and focus on increasing the ROI of your hotel with effective marketing strategies.
While the full extent of its utility has yet to be seen, it appears that virtual reality is only going to become more pervasive in the coming years.
Hampton is sharing travel experiences with its followers through various social media platforms, and is motivating consumers to jump on board as well with promise of a prize.
People are always looking for a better deal, and most cancellations happen when they see another hotel lowering their rate. Thus how could hotels deal with more and more Cancellations?
That meretricious, hollow USP is really just a big detour on the way to a marketing plan that works. It undermines marketing initiatives instead of driving and invigorating them.
As VR becomes more prevalent, especially in the next year, the technology will move from a nice-to-have addition to a must-have tool.
Implement the following five steps at your property today to increase the ROI on your marketing activities. Your bank account will thank you!
In a social network integrated era, connecting with your audience is extremely important. The better your content stands out, the more likely you are to catch a traveler’s attention.
Beacons are becoming increasingly deployed in the hospitality industry where they are less about selling and more about providing a step-change in service.
With the kind of rich multimedia that mobile websites can now display, it can seem like a lot of unnecessary work to develop a dedicated application.
TripAdvisor is looking to roll out this instant booking feature to other Asian countries, especially key markets like China and Japan.
Hotels should utilize their digital marketing resources, investe in the right digital technology and best practices, and stays laser-focused on their most lucrative market segments and feeder markets.
Faced with more and more competitive hotel market, hotelier should know how to make hotel distinctive to draw more guests.
With larger impact online of videos, hoteliers should know how to create wonerful and efficient videos to attract interested guests to your hotel.
Engaging with guests on social media is one way to push profit to the bottom line. Here are some best practices to help.
When hotels use search results to know more about consumers, we will find what consumers exactly want, and eliminate the distance.
Marriott International, Inc. and Universal Music Group (UMG) have created a first-of-its-kind global marketing partnership.
Attracted by the expanding business pie, numerous small and medium players are gearing up to jump into China’s online travel market.
A hotel marketing plan supports you and your hotel in different ways. Not only it helps to gain new guests and turn one time guests into repeating customers.
Digital Content Marketing involves the distribution of engaging information across digital marketing channels.In hospitality, Digital Content Marketing is especially important.
A key target market of Chinese capital, the Australian hotel investment market witnessed transaction volumes rise 86% in 2014 to total a record US$2.2 billion.
Royal Caribbean International announced that Tianjin, China, will be the new home for its third Quantum-class ship, Ovation of the Seas.
The report from JLL shows that investors spent more capital on hotel market than last year, which also means foreign money was involved in NYC hotel investment.
The mid-range brands market are becoming the new battlefield of international hotel group for the increasing consumers’ demand for the international hotel.
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