Mr. Tommy Wu was lately appointed as Director of Sales & Marketing of The Westin Pazhou.
RevPAR for U.S. hotels is projected to grow at a compound annual average rate of 7.2% for the next four years. This is more than double the historical long-run average.
Marketers today are obsessed with using social media as a way of building brand awareness and generating traffic to their websites.
The Hyatt Regency in Chennai recently bagged the best international hotel marketing award. BrandLine gets a taste of the ingredients that went into its securing this honour.
As Chinese consumers gain experience traveling abroad, now, more than ever before, they are looking into specialized leisure travel niches, and those who do the best to plant their foot in the market early will see the biggest rewards.
In most markets, however, sales channels like OTAs have many hotels that they can serve up to their users, and the sort order is largely at their discretion.
Ask hotel marketers if they would spend marketing dollars on an OTA, and you’ll likely hear “why would I pay them more than I already do?” Yet, marketing through OTAs can be extremely effective way to secure incremental bookings, provided that certain conditions are met.
One trend is that intermediary bookings are growing faster than property-direct booking. For Starwood it is not a bothersome issue yet, because it sees working with intermediaries as a partnership.
Why previously was there so little focus on marketing and sales? Would you not want to control the promotion and positioning of your property? As in the early days most asset management companies signed a franchise deal with a large chain, this was left for the brand to manage.
The survey found that travel has the third worst open rates globally (13.2%) and the worst click-through rates globally (2.3%).
Google dominates the search market and will increasingly do so in social. Links that will drive most value to you as a business come from high-profile authors and people that influence other people.
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital marketing budgets for next year. Here is HeBS take on what online hotel marketers should plan for in 2013.
Hotels.com surveyed more than 5,000 hotel partners worldwide and found 22% expect to see an increase in outbound Chinese travel by as much as 40%.
Paul W. Whetsell, President and Chief Executive Officer of Loews Hotels & Resorts, today announced that Bruce Himelstein has joined Loews Hotels as Chief Marketing Officer.
The time commitment alone that is required to create and operate a successful sales plan and marketing campaign, even when an individual has the necessary background, is enormous.
Traders Hotel, Dubai has announced the appointment of Mr. Mohamed Taher as Director of Sales and Marketing. Mr. Taher brings with him over 25 years of experience in tourism and hospitality spanning the UAE, Bahrain and Egypt.
Hoteliers have been marketing their properties on the web for years, but they need to constantly re-think their strategies in order to lead the pack.
Do you have a website you are trying to market online? Do you want to get more paying customers? If you answered yes to these two questions, this article is for you.
Extended Stay Hotels announces today the appointment of Thomas Seddon as Chief Marketing Officer – effective April 16, 2012 – reporting to Chief Executive Officer Jim Donald and filling a vacancy in that position.
In 2012 hoteliers need to optimize their mobile websites with richer visual and textual content that is “fresh and intriguing.” This content needs to be optimized for mobile SEO.
IN OCTOBER 1996 the cover of Fortunemagazine showed Roger Enrico, then the chief executive of PepsiCo, trapped in a Coke bottle under the headline “How Coke is kicking Pepsi’s can”. Ten years later, just after Pepsi had surpassed Coca-Cola in market capitalisation for the first time in their 108-year rivalry, the same magazine ran another big story on the cola giants. It admitted that it was wrong to have declared Pepsi defeated and lauded it a
Taking stock from a few of my clients, here are five tenets that have proven successful, and may be applicable to your own programs.
Last year the economy remained in recovery mode, allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time in several years.
As we reach the end of another year, it""s always a good thing for businesses to look back and reflect on the year that just passed, in order to figure out what worked and what did not.
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