The global hotel chain announced in June that it would allow its consumer-facing brand to become a distribution network for independent properties, looking for wider access to potential guests.
Executives at the recent HICAP event said the sharing economy cannot be ignored. That does not mean hoteliers should shift focus away from OTAs and metasearch platforms, however.
OTAs, such as Expedia and Priceline, have entered the loyalty space in the last few years to retain customers, encourage repeat bookings and maintain market share.
Amazon’s advantages of scale and cross-selling made it a good competitor in the OTA domain. However, too much diversification might not have gone down well with the company.
The digital space is constantly evolving, and an increasing dependence on online sources of revenue is making hotels sharpen their claws.
AccorHotels CEO Sébastien Bazin makes it clear that AccorHotels will be competing with OTAs and hopes to feature 10,000 independent properties on AccorHotels.com by 2018.
旅游业有大量的现金预收预付，产业链条繁杂，业内支付频繁，产业链条内资金的合理二次调配能够显著提升生产效率。
旅游业有大量的现金预收预付，产业链条繁杂，业内支付频繁，产业链条内资金的合理二次调配能够显著提升生产效率。
OTAs are not necessarily the enemy of hoteliers, but the struggle to regain ground against their onslaught of marketing dollars continues.
Sheraton Macau is doubling up on that with offering one free night per delegate for groups booking at least two nights with 50 rooms, as well as other enticements.
OTA存在大量酒店和供应商，出现差误在所难免。对于Booking等OTA来说，逐步完善PMS系统是与酒店保持良好信息沟通的重要手段。
OTA存在大量酒店和供应商，出现差误在所难免。对于Booking等OTA来说，逐步完善PMS系统是与酒店保持良好信息沟通的重要手段。
Hoteliers should immediately take advantage of the benefits available today with both Hotel Ads Commission Program and Google Instant Booking.
The merger means a bigger OTA than ever before, which rubs some hoteliers the wrong way. Hoteliers need to be more vigilant as competing with a near monopoly of OTAs.
Since AccorHotels’ executives outlined their distribution plans, they have stressed they do not mean to spark a bidding war against OTAs by offering lower commissions.
Removal of rate parity would allow hoteliers to do whatever they want, but the hotel industry as a whole hasn’t proven it can market as effectively online as OTAs.
OTA针对C端用户的战火一路燃烧，然而，在度假兴起、C端资源的抢占已过最热时期、资本寒冬来临的情况下，B端资源的重要性愈加突出。
酒店遇见OTA已经是现在酒店行业避不开的话题。酒店和OTA也发生了很多的事情，比如说佣金不断上涨，OTA开始自建酒店。那么酒店应如何应对？
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