我们以四川省建设内陆开放高地为契机，创新旅游营销新机制，转变营销策略，整合各类营销资源，组合各种媒体，以“事件营销”和“在客源地营销”为重点，充分运用新媒体构建营销渠道体系，加强境内外旅游市场的培育和拓展。
Two decades since he took on international operators with the launch of the first UAE-based hotel company, Rotana president and CEO Selim El Zyr is still taking risks. He reveals the group’s expansion plans in some of the region’s most volatile markets, but says Rotana is in safe hands of the man he has earmarked to one day continue his legacy.
Some of these trends have already found their way in to luxury hotels yet due to this technology becoming more affordable and accessible, smaller hotels could adopt these, too.
He had wanted to become a motorsports racer but after nearly four decades in the hotel business, Hilton Worldwide area president - Middle East and Africa Rudi Jagersbacher’s career shows no signs of slowing as the group doubles its regional portfolio.
“I was fortunate to live my dream. I always wanted to become an hotelier and, looking back, I met inspiring people, negotiated exciting deals, and always enjoyed working in the service industry.”
Heightened competition in a multi-channel environment, the pressing need for brand differentiation, and emerging market opportunities and challenges highlight strategic considerations that companies in the hospitality sector face in the evolving marketplace.
Social intelligence firm newBrandAnalytics has analyzed information from 2012 to make some predictions for 2013 on what key ways businesses will use online feedback to enhance customer experience.
为加强对星级饭店服务质量的监督管理工作,国家旅游局监督管理司于2012年第二季度、第三季度派遣国家级星评监督员共对30家五星级饭店进行暗访检查。
中国的中高端酒店市场仍然非常具有前景，原有的高端酒店依靠地产投资热而催生的模式将难以为继，未来中高端酒店市场将回归到依靠酒店客房经营为主的生存模式。郑南雁预计，7天的新品牌在未来5-10年之内将开出100家，最开始的扩张区域仍将集中于北上广。
在昨日举行的7天酒店7周年庆典上，CEO郑南雁透露7天正在筹划新的中高端酒店连锁品牌，第一家店很有可能在今年年内推出。
Here Breaking Travel News sits down with Sarah Friedrich, sales manager leisure, A-ROSA Finest Hideaway Resorts, to see what the victories mean for the brand.
Lionel Chatard, general manager at Middlethorpe Hall which last week won the Best Service award in LateRooms.
品牌的主要功能是什么？简单说，它能区分这家企业在当地的档次、规格、主要客源定位。对于酒店来讲当前的行业竞争激烈，市场会不断的洗牌，塑造品牌更具现实意义。
Even in the competitive coastal California market, Pacifica Hotel Co. has found plenty of ways to shine.
“东莞现象”是依托制造业形成庞大的酒店格局。美国拉斯维加斯酒店众多，但它是建立在发达的娱乐业和赌博业之上的，东莞却在一个工厂林立的地方涌现这么多的酒店，这在全世界都不多见的。
In Virginia Beach a commercial building owner can save on his property tax if he is operating in a energy efficient manner.
品牌是企业的无形资产，不具有独立的实体，不占有空间，但它最原始的目的就是让人们通过一个比较容易记忆的形式来记住某一产品或企业，因此，品牌必须有物质载体，需要通过一系列的物质载体来表现自己，使品牌有形式化。
品牌是企业的无形资产，不具有独立的实体，不占有空间，但它最原始的目的就是让人们通过一个比较容易记忆的形式来记住某一产品或企业，因此，品牌必须有物质载体，需要通过一系列的物质载体来表现自己，使品牌有形式化。
目前，在中国高端酒店市场，国际品牌占有绝对的优势，总数约占50%左右。洋品牌的优势在于：第一，对品质标准的潜心研究、强势应用和控制把握；第二，对品味情调的规划设计、策划运用和不断创新。
目前，在中国高端酒店市场，国际品牌占有绝对的优势，总数约占50%左右。洋品牌的优势在于：第一，对品质标准的潜心研究、强势应用和控制把握；第二，对品味情调的规划设计、策划运用和不断创新。
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