Fairmont Hotels & Resorts’ objective for its brand page was to continually increase awareness within its fan base, drive engagement, and its Facebook page is also a source of travel inspiration.
As for how to attract more guests, the more creative you can get and the more ideas you try, the more you’ll realise what works for your market.
Marriott traded a focus on 30-second interruptions for creating 30-minute experiences that amuse, entertain and inform their audience about travel.
Your hotel’s website shouldn’t just be “a website;” it should represent your hotel’s story in such a way that would inspire the guest’s expectations and arouse his or her imagination.
Security weaknesses are fixable as long as businesses make security a top-of-mind issue for everyone – employees and C-level executives.
Four Season will launch a series of classes to benefit consumers, showing that it can provide much more than a nice place to sleep for travelers, encouraging repeat business.
Hampton is sharing travel experiences with its followers through various social media platforms, and is motivating consumers to jump on board as well with promise of a prize.
That meretricious, hollow USP is really just a big detour on the way to a marketing plan that works. It undermines marketing initiatives instead of driving and invigorating them.
The service from Fairmont Hotels & Resorts is being delivered through a new partnership with Flytographer, offering customised, candid photo shoots for travellers in over 150 cities around the globe.
Marriott makes full use of social media to promote its partnership with LinkedIn so as to offer help to job seekers, hoping to add a sense of corporate social responsibility.
Sheraton on Sept. 21 will debut its first television ads in almost a decade, which will appear on national networks as well as cable channels.
According to the latest statistics, hotels that promote airport access or proximity came out on top and hotels with casinos came in at the bottom for growth on facebook.
To reach and win today’s connected customers, hotels should attach more importance to hotel website concerning the following five aspects.
Though Social Media, hoteliers can attract the potential guests and visually show hotels’ images and help in regularly updating any news about the amendments and add-ons so as to promote the hotels.
Believe it or not, there are more people hanging out on social media than in travel agencies or out in the tourist guide offices. In fact, the numbers are huge.
In today’s highly digital era, the online website is a hotelier’s strongest tool to attract more guests to the property.
Mercure hotels conducted a survey in collaboration with Institut TNS Sofres, which carried out on a sample of 5,500 individuals from 13 countries.
User Generated Content includes any type of content a guest may create about your hotel including social media posts, photos, blogs, reviews, etc.
Residence Inn by Marriott on Friday announced a new evening social program, the Residence Inn Mix, which is being rolled out at 700 hotels across the United States.
Social media marketing and social customer service are really two different disciplines within a brand’s organizational structure and need to be treated that way.
Medallia study finds that hotels that respond to social media reviews grow occupancy rates faster than social media laggards.
The 2014 Asia Pacific Accorhotels Social Media Monitor found that women and younger travellers are more likely to follow a brand on social networks.
The proliferation of social media and mobile technology is increasingly pushing the hotel industry toward a dynamic, customized pricing model informed by big data and delivered to each unique customer through one-to-one marketing.
These five trends are poised to shake up the industry and the way we use social media in 2014.
搜索
搜索
