Strategy firm Lima Consulting Group and ObservePoint, a digital marketing auditing company, examined 140 global travel brands to see how they and their “marketing technologies” performed.
The Hyatt Zilara brand exclusively focuses on adults, while Hyatt Ziva focuses on families. Both brands will debut this month in Mexico.
Hotel brand executives are beginning to embrace OTAs again, even calling them partners, as companies such as Expedia and Priceline work through complex negotiations with many of the major brands.
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