Hotels which tend to offer a variety of different room types can often benefit from reviewing the additional supplements for them which pose superior price points.
IHG said its financial position remains robust. The Group’s gross capital expenditure guidance for the year is unchanged at up to $350 million.
Hotels in the Asia Pacific region experienced a downturn revPAR (revenue per available room) in the first half of 2013.
Overall, IHG saw global revenue per available room grow 3.1%, driven predominantly by rate growth of 2%, said Singer, the CFO and director of IHG. In the Greater China region, RevPAR grew 1.8%, showing an improved trend from the fourth quarter of last year.
The Americas and Middle East/Africa saw the largest RevPAR increases in 2012 compared to other regions of the world, according to new data from STR Global.
In year-over-year measurements, the Asia Pacific region"s occupancy ended the month virtually flat with a 0.2% decrease to 70.9%, its ADR fell 0.6% to US$135.51 and its RevPAR was down 0.8% to US$96.08.
The pricing strategies of high-end hotels in Hong Kong shifted from a relatively volume-focused strategy in 2011 to a price-driven strategy in 2012. Average occupancy for the first three months of 2012 was 81%, dropping 2% year-on-year.
In year-over-year measurements, the Asia Pacific region"s occupancy increased 3.8% to 67.6%, its average daily rate increased 3.6% to US$145.01 and its revenue per available room was up 7.6% to US$98.07.