Considering the large room for growth and development potential for midscale hotels in China, branded hotel groups are trying to seize China s midscale hotel market.
Choice Hotels Intenational, InterContinenal Hotels Group (IHG) and Wyndham Worldwide are all pushing new design prototypes to spur supply growth and room-rate increases.
Therefore, hotel owners and managers in China are beginning to do a lot of experimenting in the space, executives said last week during HVS’s China Hotel Investment Conference.
改革开放30年，我国酒店业发展迅速，而占星级酒店总数80%左右的中小型单体酒店在经营中受到来自高星级酒店和经济型酒店的双面夹击，市场空间和经营压力与日俱增，原因之一就是忽视了真正适合自己酒店产品，可以汇集成巨大商业价值的，众多可以忽略不计的零散流量消费客源，即长尾理论所描述的位于尾部的、细长的、无穷无尽的客源市场。
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