International journeys by Chinese individual tourists in 2015 doubled from 2014, with a growing interest in experiencing local life rather than just shopping.
Hotel companies that have reacted to the growing numbers of outbound Chinese travelers with culturally sensitive programs are seeing their efforts pay off.
Chinese brands are in a position to enhance their brand equity, or the value derived from having a well-known brand name.
Chinese outbound capital in the hotel industry is on the move, but dangers exist when China is suffering economically.
Now Regent, with six hotels in the portfolio, is set to embark on an ambitious expansion that will see at least four properties open by year-end 2018.
Purchases from Chinese investors outside their country grew 11 percent to an estimated $120 billion in 2014.
AccorHotels’ Chinese-language website generates close to 50% bookings for hotels in both China and France.
As it focuses on its core business, Sinopec Group is looking to divest itself of its hotels by the end of 2017, holding only to “a small number” .
The report gives an overview of the Chinese Upscale hotels brands development and analyzes the brand impact of Chinese Upscale hotels brands in June.
The stalled Baha Mar resort project in the Bahamas got a shot of good news Monday.
Eighty percent of Chinese travelers have booked travel online, compared with only 53 percent last year.
China has experienced a particularly impressive growth over the last 5 years and although some industry are stoping to grow.
The report gives an overview of the Chinese Upscale hotels brands development and analyzes the brand impact of Chinese Upscale hotels brands in May.
The Chinese construction company is the general contractor for the huge Bahamian resort complex Baha Mar.
Wanda is a conglomerate with four business units and this investment is its first move into the online travel sector.
Tripadvisor has added more details about its plans for China and its new Chinese brand Mao Tu Ying.
Tianfang Hospitality Management is planning an initial public offering for a trust backed by three hotels in China that could raise about $372 million.
Over the past few years, Chinese money has flowed into the US, up from $58 million in 2000 to $14 billion in 2013.
IHG’s China Ready program, which was rolled out in April, is already in full swing at various properties around the world, reports TTG Asia.
According to the China Tourism Academy, the number of Chinese outbound tourists stood at 97.3 million in 2013 and is expected to grow to 200 million travellers by 2020.
If hoteliers want a piece of this enticing pie, they need to understand that Chinese travelers’ needs differ from other travelers (although there are some similarities to other travelers as well).
Despite fears from United States politicians and companies about jobs being outsourced to China, investment from China has created 80,000 jobs in the US.
Many Chinese business become successful innovators in the domestic market first and then go global.
A key target market of Chinese capital, the Australian hotel investment market witnessed transaction volumes rise 86% in 2014 to total a record US$2.2 billion.
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