Removal of rate parity would allow hoteliers to do whatever they want, but the hotel industry as a whole hasn’t proven it can market as effectively online as OTAs.
The new tool, Symphony was created to reduce OTA commissions by increasing direct traffic and bookings and to ensure comprehensive presence across all digital channels.
OTA针对C端用户的战火一路燃烧，然而，在度假兴起、C端资源的抢占已过最热时期、资本寒冬来临的情况下，B端资源的重要性愈加突出。
酒店遇见OTA已经是现在酒店行业避不开的话题。酒店和OTA也发生了很多的事情，比如说佣金不断上涨，OTA开始自建酒店。那么酒店应如何应对？
Google’s ’Book with Google’ is up and running as they internally test hotel price alerts while Amazon’s Destinations product is rapidly expanding following its launch earlier this year.
Hotels should utilize their digital marketing resources, investe in the right digital technology and best practices, and stays laser-focused on their most lucrative market segments and feeder markets.
“直采”是指绕过旅行社批发商和供应商，直接向地接社、资源方采购产品和服务。此模式可通过提高供应链的效率和客户服务水平，降低采购成本、提升毛利率。
在当前这种高度同质化的商业情境下，OTA依赖症还得好有一阵子。毕竟，OTA是一个时代阶段酒店的销售方式。
当人们都在比较OTA(在线旅游代理商)哪家价格更低时，价格战背后，各家OTA开始了另一场商战——集体进军在线旅游金融服务。
旅游是一个闲置资金的消费，很多人对旅游的热情并没有达到需要贷款去完成的程度。不过，更多的人看好“分期付款旅游”有前景。
携程收购艺龙后，并未换来天下太平，而是不仅有去哪儿、去啊等方面的竞争，美团、滴滴等本地化生活企业也加入了战局，混战才刚刚开始。
Online travel agencies are both friends and foes, and one of the key benefits for hotels, in particular independent hotels, comes from the billboard effect.
酒店人在寄希望于OTA提供的便利之余，也需更积极开拓自身的产品，增加技术力量，并对服务进行管理、优化，避免对单一业务渠道的过度依赖。
酒店人在寄希望于OTA提供的便利之余，也需更积极开拓自身的产品，增加技术力量，并对服务进行管理、优化，避免对单一业务渠道的过度依赖。
Ctrip ispoised to strengthen its position as China’s largest travel website as it teams up with Tencent to stave off competition, according to Morgan Stanley.
Preliminary research sheds new light on the cost of customer acquisition.
酒店人要回归了!回归到理性看待“厮杀”，回归到理性与“互联网+”接轨，回归到产品与服务上来。至于OTA，始终是渠道。
酒店人要回归了!回归到理性看待“厮杀”，回归到理性与“互联网+”接轨，回归到产品与服务上来。至于OTA，始终是渠道。
搜索
搜索
