As the channels by which hotel rooms are marketed and sold continue to evolve—and inherently move from traditional to digital platforms—experts are embracing the ability to track and measure efforts.
Google dominates the search market and will increasingly do so in social. Links that will drive most value to you as a business come from high-profile authors and people that influence other people.
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital marketing budgets for next year. Here is HeBS take on what online hotel marketers should plan for in 2013.
OTAs are not only an important distribution channel for hotels, thanks to the "billboard" effect, they are also a potential feeder market for your hotel"s direct booking strategy.
In preparing to be a guest speaker at three different hotel conferences recently, I had our KTN team conduct some anonymous mystery shopping calls to see what would happen when we called directly to hotels to double-check online rates posted on OTA websites.
There is much hotels can do online to manage reputation: monitor feedback, share helpful content, respond to reviews.
Here are the steps she took,steps that every business owner should take note of.
The following questions will help you understand how to effectively manage both online and offline channels to maximize your hotel’s revenue.
Today"s travelers love to tout their experiences whenever and wherever possible. Whether they post their travel reviews on Facebook, Google+, TripAdvisor, Amazon.com, Yelp, or simply send an email to their universe of friends and colleagues, the bottom line is, good or bad, the information is going to get out.
Recent USA Today article reports major hotel companies are adding customer review processes to their websites; Lodging Interactive"s Guest Review System is available today for any hotel that wishes to validate and better manage its online reputation
Perhaps now is the time to rethink how to marry the online world with the on-the-ground existence. The Roger Smith Hotel pioneered the concept of social hospitality that extends beyond just the people staying at the hotel, and into the extended community.
Even though digital marketing has increased tremendously this year - with some hotels having increased their digital media budgets by more than 500% - it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.
Even though digital marketing has increased tremendously this year - with some hotels having increased their digital media budgets by more than 500% - it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.
Online travel and hotel bookings increased in the Asia Pacific region in 2010, despite the lagging global economy, according to a new report.
Online travel and hotel bookings increased in the Asia Pacific region in 2010, despite the lagging global economy, according to a new report.
With empty rooms to fill in 2010, perhaps more hotels will warm up to these online hotel marketing programs.
With empty rooms to fill in 2010, perhaps more hotels will warm up to these online hotel marketing programs.
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