Accor has released the results of the inaugural Accor Hotels Asia Pacific Social Media Monitor, highlighting interesting differences in the social media habits of travellers from across Asia Pacific.
Hoping to mine Twitter and Facebook, leading companies like Toronto-based Four Seasons retain analysts who both scour the Internet for real-time feedback and, in an effort to provide that oh-so-personal touch, glean information about their upcoming guests.
Long before Zappos and the Apple Store, the Ritz-Carlton became one of the best examples of luxury, over-the-top, best-in-the-business customer service
Everywhere we went we found hoteliers facing similar challenges: How to adapt to changes in technology and traveller behaviour, and use social media to drive higher awareness, guest satisfaction and revenue? here are eight key takeaways from Mr. Craig.
What do Wikipedia, YouTube, and Tripadvisor all have in common? They are all websites that rely heavily on user-generated content. I use the term "content" loosely, as it can vary from credible facts and creative media to opinion-based reviews and personal stories... you get the picture.
Hint: It"s not men - Aesthetic, Modernity, Trendy, Renovated, Fancy;
In addition, customers become better educated and informed about the industry. This is beneficial for everyone.
It was recently reported by Mashable that 81% of travellers find online reviews important, with 49% refusing to book without reading any reviews beforehand.
Aside from sleeping, for instance, survey respondents indicated that enjoying the hotel bar or restaurant with colleagues or business partners was their number one activity during free time, outpacing time spent in the gym, spa, shopping or catching up with local acquaintances.
That’s according to a new report from Barclays, based on a survey which found that nearly a third (29 per cent) of hospitality businesses across the UK directly attribute up to 25 per cent of all their sales to social media.
Social intelligence firm newBrandAnalytics has analyzed information from 2012 to make some predictions for 2013 on what key ways businesses will use online feedback to enhance customer experience.
Thought-provoking new research by Ecole Hôtelière de Lausanne and RateTiger suggests hotels are looking beyond the marketing channels of the online ecosystem towards more traditional paths to direct bookings.
Hotels are putting social media on hold as a marketing and selling mechanism, while they focus on driving direct bookings in response to their continuous struggle for better margins with the Online Travel Agents (OTAs), says research by Ecole hôtelière de Lausanne (Switzerland) and RateTiger.
The question on the minds of most hoteliers is how to leverage this feedback. Here are a few tips for getting started on how best to mine social-media feedback intelligently.
Hotels open and close at a astonishing rate, especially in emerging markets and traveller hotspots, and many work hard to avoid common mistakes made in the process.
Lodging Interactive subsidiary helping hotels increase rankings on review sites and search engines, plus increase fan base on social networks.
In today’s marketplace, hotels cannot afford to ignore social media; but looming questions and uncertainties undermine how effectively most hotels use their social media channels. Here"s a new white paper that breaks down social media for hotels into six basic steps or phases.
It is often said that hoteliers and restauranteurs are "two years behind the curve" as it relates to social media but in today"s marketplace they can"t afford to overlook the importance of social media and the influence that it has on prospective customers.
Revving up social media marketing can be one of the most cost-effective maneuvers a hotel sales and marketing director can make.
With this in mind, I took 3 social media experts to task on how travel brands can move beyond deploying social media for engagement or to raise awareness and instead concretely generate incremental revenue and real ROI.
Regardless of where you stand and how proficient you are at each tool, there is always something new to learn. Here are a few common social media mistakes and tips on how to fix them.
Travel companies have been attempting to follow the best practices pertaining to social media marketing which is to be transparent and provide constant updates to members.
The ultimate objective of all marketing is to drive revenue. While selling on social channels is often less about direct sales and more about influence and driving loyalty, hotel owners, GMs, and directors of sales want to see social media marketing pay off with corporate accounts and group contracts.
This year has undoubtedly been a year of social media improvements at hotels worldwide; with every new change to Twitter and Facebook came a new social media addition and advancement from hotels.
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