Managed guest relationships, integrated technology systems, and improved data collection and security are the th...
Marketing Landing Pages: Marketing landing pages can directly improve E-commerce conversion rates for hotels.
And if you don’t use remarketing, there are also tools such as Ve Interactive that create a pop-up offer that remains open on your computer.
These trends mark the beginning of a sea change likely to gather enough strength to become a travel content tsunami that will float successful storytellers to success while drowning others.
Marriott’s David Beebe outlines some things to know about content marketing in the hotel industry.
A hotel’s front-desk team serves as the first impression. How staff members interact with guests can set the tone for the entire stay.
Hoteliers with boutique, luxury spaces can maximize revenue and enhance the guest experience by adding high-end retail options.
Given the predicted growth of business travel in coming years, hotels could be missing out on a huge chunk of additional revenue.
A recent COLLOQUY revealed that more than one-third of millennials consider "fun" to be the word that best describes their participation in a customer reward program.
The digital space is constantly evolving, and an increasing dependence on online sources of revenue is making hotels sharpen their claws.
On the heels of “French Kiss” and “Two Bellmen,” “Business Unusual” is the third original short film produced by the Marriott Content Studio.
Last year hotel industry raked in a record $2.35 billion from fees and surcharges alone, but that number is forecast to reach $2.47 billion by the end of 2015
Understanding human psychology is important for hoteliers, whose goal is not to trick people into booking at your hotel but to let them know why your hotel is the best choice for them.
Hotels are trying to come up with ways to convert the group’s needs into experiences that can be shared across generations is a more recent development.
Marriott traded a focus on 30-second interruptions for creating 30-minute experiences that amuse, entertain and inform their audience about travel.
Marriott International’s Content Studio led the overall creative development for the new five-episode animated web series, Hot Shoppe, showcasing the company’s five core values.
Maximize your hotel’s marketing success by avoiding these costly mistakes and focus on increasing the ROI of your hotel with effective marketing strategies.
While the full extent of its utility has yet to be seen, it appears that virtual reality is only going to become more pervasive in the coming years.
Hampton is sharing travel experiences with its followers through various social media platforms, and is motivating consumers to jump on board as well with promise of a prize.
People are always looking for a better deal, and most cancellations happen when they see another hotel lowering their rate. Thus how could hotels deal with more and more Cancellations?
That meretricious, hollow USP is really just a big detour on the way to a marketing plan that works. It undermines marketing initiatives instead of driving and invigorating them.
As VR becomes more prevalent, especially in the next year, the technology will move from a nice-to-have addition to a must-have tool.
Implement the following five steps at your property today to increase the ROI on your marketing activities. Your bank account will thank you!
In a social network integrated era, connecting with your audience is extremely important. The better your content stands out, the more likely you are to catch a traveler’s attention.
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