客户忠诚度计划的核心在于为客户提供最佳的入住体验而不是简单的打折促销。把握不了客户的核心需求，将不可避免地面临经营危机。
众多创业者们联手养肥了一只叫“住宿分享”的鸭子。现在这只鸭子快肥了，却引来更多掠食者。如何让自己养大的鸭子不飞上别人的餐桌？
忠诚计划可能能够阻止顾客去别的酒店住，不过没法阻止顾客去住 Airbnb，酒店业应对 Airbnb 的方法之一是收购同样提供民宿服务的公司。
类似温德姆这样的推广活动预计未来几个月内还会发生，毕竟，在整合的过程中总有竞争对手试图挖走那些对新变动或者新计划不满意的客户。
忠诚计划值不值?高收入客户不在乎积分奖励吗?会员等级名称做些特色不好吗?能不能购买航空里程以作会员奖励?客人跟你想的或许还真不一样。
The study concludes that Marriott’s loyalty program has the best value in terms of its “reward payback,” or ratio between cost of a reward night in points and its relative cost in dollars.
Millennials represent the most lucrative market for hoteliers, so how to get millennials to join your hotel loyalty program?
Wanda Hotels and Resorts was awarded "Best Hotel Management Group of China" thanks to its rapid development and excellent performance.
As world-beating rallies in Shanghai and Hong Kong spill over to Chinese stocks traded New York, shares of hotel operators Homeinns Hotel Group and China Lodging Group Ltd. are getting left behind.
The 22nd April is Earth Day and to celebrate in advance, chefs at Shangri-La Hotels will roll out a sustainable initiative called Rooted in Nature.
Now Travel Asia reveals Asia’s Best in travel industry at the Gala Ceremony. X2 Kui Buri is once again awarded a place in Asia’s top ten design hotels, for the second year consecutively.
中国北京2009年9月15日- 希尔顿酒店管理集团在亚太区首家以希尔顿逸林品牌命名的五星级度假酒店无锡灵山元一希尔顿逸林酒店9月15日隆...
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