酒店预订巨头Booking.com，近日推出更聪明的营销活动：评选用户的度假照片，并将其转换为动态GIF或循环播放的动画短视频。
There are major differences between mobile apps and WeChat, especially in terms of relatively lower-cost, targeted marketing campaigns that a hotel group can run through its own platform.
Blogs are also effective social media content and, when scheduled regularly, can help your hotel appear connected and up-to-date.
Average daily rates across all channels increased by 4.4 percent compared to Q2 2014. The GDS channel has the highest growth in the quarter, up 4.9 percent year-over-year.
Hotels available through TripAdvisor instant booking receive a prominent booking button that travellers may click to easily complete their reservation on the site.
Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.
Marriott International has become a mobile leader by taking the time to think about the customer experienc, but needs to improve an inconsistent user experience.
To turn you from hotel amateur to hotel pro, we’ve probed the minds of lodging experts to hear their tips on saving the most money and maximizing every hotel stay you book.
New third-party distribution platforms such as Amazon and Google can offer independent hotels benefits beyond reservations, hoteliers say.
Booking.com几周前低调推出了Booking.com for Business，该网站专为没有参与集中差旅管理的小型企业打造，目前已有几千家公司注册使用。
Booking.com几周前低调推出了Booking.com for Business，该网站专为没有参与集中差旅管理的小型企业打造，目前已有几千家公司注册使用。
The paradox of choice is not so much about a magic number of options so much as it is about simplifying the decision process for consumers.
Booking.com officially launches BookingSuite, creates free websites for small hotels and it is building websites for them at no charge.
A metamediary is a company that specializes in metasearch; that is, it acts as a third party, linking consumers to a booking site through a simple web search.
The Booking Now app for the Apple Watch will be available for download on the Apple Watch in the Apple App Store on 24th April 2015.
The latest version of HotelTonight for iOS was released, this means that the hotels and rates are constantly changing on HotelTonight.
Now almost 45% of the hotel bookings are done online, this has protruded the importance of increasing traffic for hotel’s website and ensure more online bookings.
As world-beating rallies in Shanghai and Hong Kong spill over to Chinese stocks traded New York, shares of hotel operators Homeinns Hotel Group and China Lodging Group Ltd. are getting left behind.
Like most hotel companies, IHE is looking to reduce the costs of customer acquisition by encouraging more direct bookings and unlike most hotel companies.
After the short Mid-Autumn Festival holiday, some people begin to make arrangement for the National Day tour.
Now is the time to put revenue management and sales and marketing strategies in place to eke out your fair share. Think of creative ways to capture that demand. Easy-to-book packages that offer value and a taste of the local surroundings are en vogue.
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices.
How is the serviced apartment sector changing? Our reporter speaks to Susan Cully about changing perceptions and the leisure market.
Peer-to-peer booking platforms allow guests to book a room or entire residence from a private, residential property owner. Though they’ve grown in prominence in recent years, such platforms still occupy an insignificant share of the total demand pie.
搜索
搜索
