A recent COLLOQUY revealed that more than one-third of millennials consider "fun" to be the word that best describes their participation in a customer reward program.
The digital space is constantly evolving, and an increasing dependence on online sources of revenue is making hotels sharpen their claws.
Last year hotel industry raked in a record $2.35 billion from fees and surcharges alone, but that number is forecast to reach $2.47 billion by the end of 2015
Understanding human psychology is important for hoteliers, whose goal is not to trick people into booking at your hotel but to let them know why your hotel is the best choice for them.
Hotels are trying to come up with ways to convert the group’s needs into experiences that can be shared across generations is a more recent development.
Maximize your hotel’s marketing success by avoiding these costly mistakes and focus on increasing the ROI of your hotel with effective marketing strategies.
While the full extent of its utility has yet to be seen, it appears that virtual reality is only going to become more pervasive in the coming years.
People are always looking for a better deal, and most cancellations happen when they see another hotel lowering their rate. Thus how could hotels deal with more and more Cancellations?
That meretricious, hollow USP is really just a big detour on the way to a marketing plan that works. It undermines marketing initiatives instead of driving and invigorating them.
Implement the following five steps at your property today to increase the ROI on your marketing activities. Your bank account will thank you!
The wide range of digital signage benefits can quickly offset the cost or investment needed, delivering a strong ROI for implementing digital signage in hotels.
In a social network integrated era, connecting with your audience is extremely important. The better your content stands out, the more likely you are to catch a traveler’s attention.
Beacons are becoming increasingly deployed in the hospitality industry where they are less about selling and more about providing a step-change in service.
With the kind of rich multimedia that mobile websites can now display, it can seem like a lot of unnecessary work to develop a dedicated application.
Hotels should utilize their digital marketing resources, investe in the right digital technology and best practices, and stays laser-focused on their most lucrative market segments and feeder markets.
With hotel managers attaching more importance to guest satisfaction, hotels should know how the right activity programme can leave you with happy, smiling guests.
To reach and win today’s connected customers, hotels should attach more importance to hotel website concerning the following five aspects.
With larger impact online of videos, hoteliers should know how to create wonerful and efficient videos to attract interested guests to your hotel.
With the use of mobile devices, hotel staff can be more nimble in solving problems and being in-tune with guests’ needs.
Online travel agencies are both friends and foes, and one of the key benefits for hotels, in particular independent hotels, comes from the billboard effect.
Preliminary research sheds new light on the cost of customer acquisition.
Engaging with guests on social media is one way to push profit to the bottom line. Here are some best practices to help.
Before the age of the internet, social media, online travel agents (OTAs), and online review sites, a bad review from a guest was just that, a bad review.
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