People are always looking for a better deal, and most cancellations happen when they see another hotel lowering their rate. Thus how could hotels deal with more and more Cancellations?
That meretricious, hollow USP is really just a big detour on the way to a marketing plan that works. It undermines marketing initiatives instead of driving and invigorating them.
Implement the following five steps at your property today to increase the ROI on your marketing activities. Your bank account will thank you!
Dusit International recently made a roadshow and media presentation in Japan about Dusit’s history and its properties in order to strengthen its brand awareness.
9月12日，第36届中国(上海)国际家具博览会(简称上海家博会)顺利闭幕!首次亮相，上海家博会以40万平方米的气势屹立虹桥，1471家参展商精心准备，全力以赴为全球家具界呈现了一场家具盛宴。
In a social network integrated era, connecting with your audience is extremely important. The better your content stands out, the more likely you are to catch a traveler’s attention.
Beacons are becoming increasingly deployed in the hospitality industry where they are less about selling and more about providing a step-change in service.
With the kind of rich multimedia that mobile websites can now display, it can seem like a lot of unnecessary work to develop a dedicated application.
Hotels should utilize their digital marketing resources, investe in the right digital technology and best practices, and stays laser-focused on their most lucrative market segments and feeder markets.
Developing a hotel app encourages guests to engage with the hotel on mobile channels so that the hotel can better reach the guests.
With larger impact online of videos, hoteliers should know how to create wonerful and efficient videos to attract interested guests to your hotel.
The latest trends in the hotel industry have helped shape the way we operate and market our hotel products, thus causing the industry to transform from an art to a science.
Though Social Media, hoteliers can attract the potential guests and visually show hotels’ images and help in regularly updating any news about the amendments and add-ons so as to promote the hotels.
Meta-search enigines can collect rates and information for all surrounding hotels and offer channels for reaching customers, making a great influence on consumers’ hotel bookings.
With slowing demand for rooms and weakening purchasing power of China’s tourists, Hong Kong hotels will face tough times.
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